Case study

Case study

Case study

Retail Technology

Retail Technology

Wix, a leading website software company, was looking to launch its enterprise-level opportunities in Australia. Traditionally serving the small-to-medium business market, Wix asked Vollardian to help scope the enterprise market and anchor the country launch with key enterprise clients, similar to their strategy in other regions. They needed a clear framework for identifying potential partners and a strategic go-to-market plan.

Wix, a leading website software company, was looking to launch its enterprise-level opportunities in Australia. Traditionally serving the small-to-medium business market, Wix asked Vollardian to help scope the enterprise market and anchor the country launch with key enterprise clients, similar to their strategy in other regions. They needed a clear framework for identifying potential partners and a strategic go-to-market plan.

Industry

Retail Technology

Technology

Salesforce

Project Focus

New Market Launch Strategy

Solution

Vollardian acted as a strategic partner to deliver a comprehensive market analysis and launch strategy over a three-month period.

  • Deep-Dive Analysis: Conducted deep-dive analysis into target enterprise industries, such as Tourism and Events, to identify accelerated post-COVID growth opportunities.

  • Opportunity Scoping: Began identification and initial qualification of potential enterprise partners.

  • Strategic Framework: Developed the strategic framework for approaching each identified opportunity.

  • Launch Advice: Created recommendations for local marketing partners and recruitment to support the successful local launch.

  • Final Report: Delivered the final, comprehensive enterprise scoping report detailing over 100 opportunities, along with strategic advice for the go-to-market and local launch plan.


Results

Vollardian's strategic partnership provided the foundational intelligence and strategy for Wix's Australian enterprise launch.

  • 100+ Enterprise Opportunities Identified: A detailed scoping report identified a significant pipeline of potential enterprise partners to anchor the Australian launch.

  • Strategic Go-to-Market Plan: Vollardian provided a clear framework detailing how Wix should approach each identified partnership opportunity.

  • Local Launch & Partnership Advice: Key strategic advice for launching locally was delivered, including recommendations for recruitment and marketing partners.

  • Targeted Industry Analysis: Scoped key industries, such as tourism and events, to identify post-COVID opportunities for accelerated growth.


Testimonial

"Vollardian's market insights and comprehensive report were instrumental in shaping our enterprise strategy for Australia".

— Country Manager, Wix

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