Solution

Vollardian delivered a comprehensive e-commerce assessment and strategic recommendations for each of the 18 AFL clubs to optimise online revenue:

• Analysed the customer journey and the effectiveness of distribution channels.

• Assessed the existing eCommerce platforms of 18 AFL clubs, according to five key factors: website hygiene, mobile, fulfilment, payments, and marketplace opportunities.

• Reviewed existing social campaigns and conducted extensive competitor analysis.

• Provided recommendations to enhance revenue and optimise processes.

Results

• 18 Club E-commerce Strategies Delivered: Each club received a tailored strategy and tech roadmap to optimise online revenue and improve performance.

• Clear Tech Remediation Path: In-depth reviews gave each club immediate, actionable recommendations to improve site performance and cut churn.

• Unified Best-Practice Framework: Competitor and channel analysis provided a clear view of e-commerce best practices for all clubs to adopt.

• Enhanced Supporter Journey Insights: Customer data analysis provided a deep understanding of fan purchasing behavior across multiple channels.

Testimonial

"Vollardian's strategic insights and clear recommendations gave our clubs the direction to significantly boost their e-commerce performance"

— Head of Retail, AFL