Case study

Case study

Case study

Technology / Fintech

Technology / Fintech

Payoneer, a global fintech company, needed to achieve rapid results in the Australian market while still building its local team. Vollardian delivered a comprehensive customer acquisition strategy, including a leads list and market analysis. We then acted as Payoneer's lead management partner, booking meetings and assisting with deal follow-up, while also providing strategic advice on the local launch.

Payoneer, a global fintech company, needed to achieve rapid results in the Australian market while still building its local team. Vollardian delivered a comprehensive customer acquisition strategy, including a leads list and market analysis. We then acted as Payoneer's lead management partner, booking meetings and assisting with deal follow-up, while also providing strategic advice on the local launch.

Industry

Technology / Fintech

Technology

Salesforce

Project Focus

New Market Launch

Solution

Vollardian acted as a strategic partner and provided hands-on sales development support over a three-month initial engagement.

Key solutions implemented included:

  • Strategic Planning: Conducted competitor and market analysis for the Australian mass payouts market. Delivered a comprehensive customer acquisition strategy and initial leads list.

  • Lead Management: Acted as Payoneer's inbound/outbound lead management partner. Vollardian commenced outreach and began booking qualified meetings directly into the Country Manager's diary.

  • Sales Acceleration: Assisted with deal follow-up to accelerate the sales cycle.

  • Local Launch Advice: Provided strategic recommendations for local recruitment and marketing partners.


Results

Vollardian enabled a successful and rapid market entry for Payoneer, establishing a foundation for future international growth:

  • Successful Australian Launch: Vollardian provided the strategic advice and hands-on support needed to successfully establish Payoneer in the local market.

  • Outsourced Lead Management: Acted as the sales development team, booking meetings directly into the team's diary and assisting with follow-up.

  • Comprehensive Acquisition Strategy: Delivered a full go-to-market strategy, including leads and analysis, to prioritise projects for a successful launch.

  • International Expansion Support: Following the successful Australian launch, Vollardian was re-engaged to assist with market entry into Japan and South Korea.


Testimonial

"Vollardian's strategic guidance and hands-on lead generation were critical for our successful launch in Australia and our subsequent expansion."

— Country Manager, Payoneer

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