Case study

NDIS

NDIS

Kinora is an online community and marketplace designed for individuals living with disability, aiming to help them achieve their goals, optimise their NDIS funding, and connect with the best service providers. Kinora was a subsidiary of My Plan Manager While Kinora had successfully launched its online community for NDIS participants, it faced the challenge of launching its service provider marketplace, which aimed to attract service providers who subscribe subscription to advertise their businesses to the NDIS participants within the Kinora community.

Kinora is an online community and marketplace designed for individuals living with disability, aiming to help them achieve their goals, optimise their NDIS funding, and connect with the best service providers. Kinora was a subsidiary of My Plan Manager While Kinora had successfully launched its online community for NDIS participants, it faced the challenge of launching its service provider marketplace, which aimed to attract service providers who subscribe subscription to advertise their businesses to the NDIS participants within the Kinora community.

Industry

NDIS

Technology

Hubspot

Project Focus

Marketplace Scaling

Solution

Vollardian stepped in as a front-line sales and service implementation team to launch Kinora’s NDIS service provider marketplace, optimising the end-to-end merchant journey:

  • Operational Diagnostic & Audit: Conducted a comprehensive audit of existing tech and onboarding processes to identify bottlenecks in the merchant experience.

  • CRM & Tech Implementation: Implemented and configured a custom CRM to enable scalable sales, account management, and automated merchant tracking.

  • Merchant Onboarding Framework: Developed and documented a "Best Practice" onboarding program, including merchant guides and success criteria to ensure rapid provider activation.

  • Sales Strategy Execution: Acted as the interim merchant acquisition team, defining the service provider sales strategy and vertical alignment to drive subscription growth.

Results

  • Rapid Marketplace Launch: Successfully launched the Kinora Marketplace within 3 months, onboarding over 1,300 Service Providers.

  • Achieved Monetisation: Reached full monetisation within 3 months, securing over 100 paying merchants by the end of the engagement.

  • Streamlined Provider Experience: Developed an end-to-end product experience, from initial acquisition and onboarding to ongoing customer success.

  • Enhanced Sales Operations: Established a scalable operational foundation with real-time reporting, merchant interviews, and strategic feedback loops.

Testimonial

"Vollardian's dedication was instrumental in creating the Marketplace."

Chief Growth Officer, My Plan Manager / Kinora

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