Solution

Vollardian was engaged to drive franchisee network growth through strategic sales enablement over a three-month period.

Key solutions implemented included:

• Database Build: Created a comprehensive prospect database of over 15,000+ contacts of mortgage brokers and bank managers to fuel targeted franchisee recruitment.

• CRM Redeployment & Training: Redeployed and simplified the Zoho CRM system front-end for staff use. Provided targeted CRM training for staff.

• Targeted Outreach: Conducted ongoing, targeted outreach to book meetings for the Mortgage Choice team. Over 3,000+ prospects were contacted in 2 months.

Results

The engagement delivered significant infrastructure and sales pipeline results for the franchise recruitment team:

• 15,000+ Prospect Database Built: Created a comprehensive database of mortgage brokers and bank managers to fuel targeted franchisee recruitment.

• 100% CRM User Adoption: A simplified Zoho CRM front-end and effective training ensured the team fully utilised the new system.

• 3,000+ Prospects Contacted in 2 Months: A targeted outreach campaign rapidly engaged a large pool of potential franchisees for the network.

• Significant Pipeline Growth: Direct meeting booking from the outreach campaign led to a substantial increase in the franchisee recruitment pipeline. Vollardian's efforts resulted in a significant increase in the Mortgage Choice Broker network pipeline.

Testimonial

"Vollardian delivered a significant boost to our franchisee pipeline and dramatically improved our team's system adoption."

— Chief Marketing Officer, Mortgage Choice