Case study

Case study

Case study

Engineering

Engineering

AnewX, an up-and-coming specialist in the piling foundation space, had built a strong reputation for being the best at complex foundations, leading to work on major NSW infrastructure projects. Despite this expertise, the company faced challenges with its sales pipeline and conversion rates. Lacking a central system, sales opportunities were difficult to track, and customer contacts were managed across disparate, manual systems, which impacted growth.

AnewX, an up-and-coming specialist in the piling foundation space, had built a strong reputation for being the best at complex foundations, leading to work on major NSW infrastructure projects. Despite this expertise, the company faced challenges with its sales pipeline and conversion rates. Lacking a central system, sales opportunities were difficult to track, and customer contacts were managed across disparate, manual systems, which impacted growth.

Industry

Engineering

Technology

Hubspot

Project Focus

Sales Coaching & Sales Enablement

Solution

Vollardian conducted a full sales diagnostic and was then engaged for 8 weeks to implement the recommendations. This involved deploying Hubspot, building a structured sales pipeline, and migrating data from disparate sources into the new, centralised CRM.

Key solutions implemented included:

  • Sales Diagnostic: Conducted a full diagnostic of the sales process and performed an infrastructure market analysis.

  • Hubspot Deployment: Configured and deployed a new Hubspot instance to act as a central CRM and single source of truth.

  • Data Migration: Gathered and migrated all contact and client data from old documents, emails, and phones into the new CRM.

  • New Sales Cadence: Established a weekly sales cadence and a tender portal review process to create a proactive sales rhythm.

Results

The new sales engine and CRM implementation provided unprecedented visibility and structure, transforming the sales pipeline:

Testimonial

"Vollardian rebuilt our entire sales engine. Moving from an Access database to a $100m Hubspot pipeline has given us the clarity and structure we needed to grow."

– CEO, AnewX

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