Solution

Vollardian managed the full customer lifecycle for BrainPOP in Australia, including lead generation and nurture, sales conversions, invoicing, and representing BrainPOP at industry events.

Key solutions implemented included:

• Market Analysis & Setup: Conducted market testing and mapped the entire BrainPOP US content library to the Australian curriculum.

• Lead Generation & Nurture: Established lead nurture processes and a new upgrade path to convert teacher licenses to school-wide subscriptions.

• Sales & Representation: Managed all school outreach, ran initial sales events, and represented BrainPOP at major Australian education conferences.

• Full-Service Management: Acted as the exclusive Australian office, managing all sales, marketing, and operational activities, before handing over to an internal team.

Results

Vollardian's strategic framework successfully launched BrainPOP in a new international market within 12 months:

• 2,000+ Schools Contacted: Extensive outreach established a strong market presence and a significant sales pipeline from a standing start.

• Australian Curriculum Alignment: Mapping BrainPOP content to local curriculum requirements was a key strategic initiative for teacher adoption.

• New Teacher-to-School Upgrade Path: A new customer success process successfully converted individual teacher licenses into full, school-wide subscriptions.

• Full End-to-End Market Management: Acted as the exclusive Australian office, managing all sales, marketing, and operational activities.

Testimonial

"Vollardian was instrumental in our Australian launch, managing our local presence and connecting us with the education community"

– Head of New Markets, BrainPOP