Solution

Vollardian facilitated a strategy session and put together a strategy paper to act as the bedrock for the Kivera team to build from, and then acted as an interim CMO to lead LinkedIn marketing campaigns.

Key solutions implemented included:

• Strategy & Planning: Conducted team interviews, workshop planning, and created the complete strategy deck and 'Plan on a Page'.

• GTM & Pricing Strategy: Defined the team structure, board strategy, go-to-market plan, and pricing strategy.

• Brand & Marketing: Performed a LinkedIn audit for leadership, updated all company visuals, and ran targeted LinkedIn marketing campaigns.

• Handover & Reporting: Reported on campaign effectiveness and provided a comprehensive handover using a Confluence project guide.

Results

Vollardian's strategic framework successfully aligned the organisation and enabled them to hit critical commercial targets:

• Investor-Ready Strategy: Kivera had a well-defined business and board strategy prepared for their investor trip to the US.

• Significant Funding Secured: Successfully secured over $5 Million AUD in Seed Funding.

• Increased Brand Presence: Achieved a 10x increase in Linkedin page followers, significantly boosting their online visibility and reach.

• Strategic Acquisition: Kivera was ultimately acquired by Cloudflare, demonstrating the success of the strategic initiatives.

Testimonial

"Vollardian made our direction and GTM needs clearer, allowing us to go forward and enter the US market"

– Co-Founder, Kivera