Solution

Vollardian was engaged as a strategic transformation partner, working in-house over an eight-month period to identify opportunities and implement solutions across the entire business.

Key solutions implemented included:

• Sales Model Transition: Transitioned the business to a Customer-Centric Sales Model. This involved diagnostics and operations guides for both the Online Sales Team and In-Person Sales Team.

• Technology & Communication: Performed a Tech Audit , implemented a Slack design & rollout for internal communications , and delivered 'Field-level' technology maps.

• Operational Excellence: Delivered operations guides for Wholesale Buying and the Reconditioning Team. They also launched a fully digitised 'Vehicle Reconditioning' flow using SafetyCulture.

  
  

• Leadership & Strategy: Provided a State Manager Success Guide and Online Sales Manager Success Guide , restructured remuneration , and launched new online sales strategies.

  
  

Results

The transformation led to a doubling of the business's core performance metrics and significant operational improvements:

• Sales Outcomes:

  • 100% Increase in Online Sales in 1 month through CRM and team alignment.

  • $1.1 million increase in revenue driven by follow-up and conversion uplift.

  • The business 2x its monthly sales (from ∼200 to ∼400 cars a month).

  • 22% increase in first contact speed via SLAs and goal tracking implementation.

    
    

• Tech Stack Improvements Outcomes:

  • 80% reduction in total emails sent via the implementation of Slack for internal communications.

  • 8x workflow automations launched in handovers, onboarding, and reporting.

  • Fully digitised 'Vehicle Reconditioning' flow replacing paper checks with SafetyCulture.

  • Delivered 'Field-level' technology maps enabling ease of future revamps and replatforms.

  
  

Testimonial

"Vollardian always get their hands dirty. They sat day-in-day-out with the showroom and call centre teams to drive performance"

— Head of Digital, Carplace