Solution

Vollardian sat as an "Acting Chief Marketing Officer," leading the digital transformation and rebranding of Action Rehab over a six-month timeline.

Key solutions implemented included:

• Project Management & Agency Oversight: Managed the end-to-end transition, including the agency tender process, creating the website Y-Frame, and ensuring the agency was held accountable to budget and timeline.

• Digital Relaunch: Oversaw the rebranding process and ensured a new website launched in 3 Months. The suggested online booking and practice management software tech was recommended and implemented.

• Sales & Marketing Alignment: Effectively configured and deployed the CRM (Hubspot) to clinics and employees. Implemented new marketing processes, including weekly blog content and training practice managers on the new online booking process.

  
  

Results

Vollardian's work delivered both a new digital foundation and significant, measurable growth in customer acquisition:

• 400+ Monthly Online Bookings.

• Overall, the business 4x its patient bookings since Vollardian joined.

• New Website Launched in 3 Months.

• Increased Team Efficiency: A new plan identified key areas for workflow automation, and new systems equipped the team to manage leads effectively.

• Aligned Marketing & Sales Processes: Implemented new marketing processes to support sales efforts.

Testimonial

"Vollardian brought discipline and rigour to areas of our business we kept neglecting (marketing and sales)"

— Founder & CEO, Action Rehab