In our office, we love a good, robust debate. Lately, we've been scratching our heads over something that feels like it's quietly vanished from the business world—"product-led" sales. Remember when that concept was all the rage? It feels like the playbook went like this:

Achieving sustainable growth often requires more than just a solid product and a dedicated team. While many companies focus on driving direct sales, there's another powerful lever that can accelerate growth and open new markets: strategic partnerships. These alliances can provide access to new customer bases, enhance your product offering, and build credibility in the market. At Vollardian, we’ve seen firsthand how effective partnerships can be for tech companies looking to scale quickly and sustainably. In this post, we’ll explore the importance of strategic partnerships and why adding a dedicated Partnerships or Channel Manager to your team can be a game-changer.

This article explores the power of email marketing as a tool for personalized communication and offers strategies for unlocking its full potential.

In fast-scaling tech companies, there's a recurring pattern that seems almost unavoidable. After reaching a certain milestone through founder-led sales, the next logical step appears to be bringing in a seasoned sales executive to catapult the company to the next level. Often, these hires come from big-name companies like Adobe or Salesforce, with impressive resumes and track records that suggest they can turn any sales pipeline into gold. But here's the kicker: this strategy rarely works out as planned.