Solution

Vollardian conducted an in-depth diagnostic of Catch's growth operations, designing and implementing a framework for daily employee activity, setting clear KPIs, revising team roles, and standardising seller communication through Salesforce to boost capacity.

Key solutions implemented included:

• Operational Diagnostic: Assessed the BDM, AM, Seller Onboarding, and Support team's performance, operations, and seller journey.

• Framework Design: Designed a new operational structure, processes, and clear KPIs for all seller-facing teams to increase productivity.

• Salesforce Implementation: Built a new Salesforce framework to standardize seller communication and provide end-to-end funnel reporting.

• Team Training: Conducted weekly training with all teams (BDM, AM, Onboarding, Support, FBC, VCS) on how to use the new framework and Salesforce processes.

Results

The new operational framework and processes delivered significant, measurable growth in marketplace operations:

• 213% Increase in Sales Productivity: A new operational framework and clear KPIs dramatically increased the team's capacity to acquire more sellers.

• 100% Salesforce Adoption: Turned the CRM into a single source of truth, achieving full adoption across all seller-facing teams.

• 40% Increase in Sellers Launched: Streamlined outreach and onboarding processes directly led to a significant increase in new sellers on the platform.

• 80% of Sales Funnel Reporting Delivered: Built crucial end-to-end reporting and dashboards in Salesforce, providing much greater performance visibility.

Testimonial

"The clarity and efficiency Vollardian brought to our sales operations were outstanding. Their framework directly led to significant growth in our seller base"

– Managing Director, Catch