Solution

Vollardian was engaged on an ongoing basis as a strategic advisor and operational partner for the launch and growth of Bunnings Marketplace. The work spanned several months and focused on building the framework for the new marketplace.

Key solutions implemented included:

• Strategic Intelligence: Conducted competitor analysis of Australian and US marketplaces. Researched and profiled key tech, shopping providers, and retail case studies.

• Seller Strategy & Acquisition: Clearly defined the Value Proposition and Sales Qualified Leads (SQL). Built a Leads List in the CRM and managed an outreach strategy to qualified leads.

• Technology Partnerships: Investigated and negotiated with potential technology partners on behalf of Bunnings. Provided a summary assessment of optimal partners (e.g., Intelligent Reach).

• Seller Onboarding: Sourced, introduced, and qualified over 200 potential third-party sellers, teaching the Bunnings team sales techniques for cold outreach.

Results

Vollardian's support was crucial in successfully launching the Marketplace platform:

• Successful Marketplace Launch: The Marketplace successfully launched with 50 sellers onboarded.

• 200+ New Brand Introductions: Sourced and introduced a wide range of potential third-party sellers to expand category depth and product range.

• New Tech & Seller Partnerships: Secured key technology partners and foundational sellers for the new platform.

• Enhanced Market Intelligence: Competitor analysis of Australian & US marketplaces provided crucial strategic insights for sustainable growth.

Testimonial

"Vollardian's expertise was key in launching our Marketplace, from technology to successfully onboarding new sellers"

— Head of Marketplace, Bunnings